The Georgian Competition and Consumer Protection Agency has announced plans to establish a unified information platform to monitor the “Family Basket” program. Under this initiative, participating retail chains will be required to submit weekly reports to the agency detailing their best offers and prices for basic food items, which will be proactively updated on the online portal.
“As part of the Prime Minister’s initiative and based on the findings of the temporary parliamentary commission studying the pricing structure of food products, medicines, and fuel, the agency was tasked with providing consumers with information on the best offers and prices for basic products included in the ‘Family Basket’ program at retail chains, in a single space, in an electronic basket format.”
According to Irakli Lekvinadze, the chairman of the agency, the platform aims to inform consumers and make existing market offers more transparent. He believes the digital platform will help enhance the quality of competition in the fast-moving consumer goods (FMCG) sector.
To recall, in December 2025, Prime Minister Irakli Kobakhidze stated that prices for certain basic food products in Georgia were higher than, for instance, in France. Subsequently, the government established a special coordinating commission comprising the ministers of economy, finance, agriculture, and healthcare, alongside other officials and MPs. Representatives from major retail chains, distribution companies, food producers, the pharmaceutical sector, and the fuel business were invited to the commission’s meetings.
The commission’s final report concluded that pricing in the consumer goods sector is a multifaceted process that cannot be reduced to the actions of a single link in the chain—be it producers, distributors, or retail networks. In turn, Kobakhidze stated that prices in Georgia are nominally lower than in France, Germany, and other Eurozone countries.