Procter & Gamble has ended its cooperation with the sanctioned Georgian television channel Imedi TV after the broadcaster was placed under UK sanctions and labeled a mouthpiece for Russian state propaganda.
The owner of the Pampers and Gillette brands had continued to run advertisements on Imedi TV even after the channel was added to London’s sanctions list in February of this year.
“We did not violate the UK sanctions regime. However, we have voluntarily adjusted our approach and suspended advertising on Imedi TV in Georgia,” a company spokesperson said.
The company conducted an internal investigation, which led to the decision to terminate its partnership with the media company on June 22.
Nestlé had previously launched a similar internal review, conducted by the company’s Global Head of Legal, Leanne Geale. A number of other international brands, including the commercial arm of the BBC, cut ties with Imedi immediately after the UK Foreign Office imposed the sanctions.
As a reminder, since the start of the war in Ukraine, Procter & Gamble has repeatedly faced criticism for its operations in the Russian Federation. In February 2023, Ukraine’s National Agency on Corruption Prevention (NACP) added the company to its list of “international sponsors of war,” despite P&G having scaled back its presence in the country, ruled out new capital investments, and suspended media, advertising, and marketing activities.
Imedi TV was founded in 2003 by Georgian businessman Badri Patarkatsishvili. In February 2026, London officially added the Georgian TV channel to its sanctions list, noting that it spreads “deliberately misleading information” about Russia’s full-scale invasion of Ukraine.
The UK Foreign Office stated that Imedi TV “supports or promotes policies and actions which destabilize Ukraine or undermine or threaten its territorial integrity, sovereignty and independence.”
London pointed out that the channel regularly broadcasts content claiming that the Ukrainian government and President Volodymyr Zelenskyy are illegitimate, that Ukraine is a “puppet of the West,” and that Western countries and Kyiv are seeking to destabilize the situation in Georgia.
In March, Transparency International named Nestlé among the Western companies that maintained ties with Imedi TV after the sanctions were introduced. Following the publication of this information, the company launched an internal review.
Some international companies severed ties with Imedi immediately after the sanctions were imposed. Among them was the BBC, which ended its cooperation with the broadcaster and canceled its licensing agreement for the TV show Strictly Come Dancing the day after the restrictions were introduced.
The UK Foreign Office declined to comment on the situation surrounding Nestlé.
